Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before. Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. Google Ad Sense has been enabling Ad Sense Publishers to have more control over the ads that are displayed on there sites.Two of the ways they've done this are by allowing publishers to block ads based on General and Sensitive Categories.Advertiser Three has a maximum bid of .00, Two has a maximum bid of .50 and One wins the ad auction by spending .51 even though they had a max bid price of .00.They only need to pay a little more than the next highest bidder.
Some ad categories by their very nature are sensitive.
Using the One, Two and Three advertisers from above here's an extreme example.
If Advertiser One's ad is about beef jerky and you run a site for vegetarians then you're not going to get a lot of clicks on that ad.
When you go to the Allow/Block tool for General Categories and Sensitive Categories you will see two important data points.
Before you make any changes it's a good idea to copy and paste the current values into a spreadsheet so you can reference them at a future date.